Transfer your brand!2015-06-12
A payoff is a short and concise way to deliver the most important message you want to convey, the most vigorous catch phrase that remains relevant over time. It expresses the goals and underlying thought of an organization.
Often, the payoff is located adjacent to the company’s logo, written in a single word or a short sentence. The payoff share similarities with both motto and aphorism, but differs from these by having a commercial function.